Laika offers services in several areas within communication and finance. We help our clients with various assignments such as business development, investor relations, graphic design, editorial articles, market analyses and communication and PR. Every project is tailor made to meet the needs and wants of the client. We are primarily focused on the financial industry but have clients in other business sectors as well.
The financial industry is constantly evolving and changing. This is true not only for the products and services that are offered, but also for the communication possibilities, demands and needs that arise in a constantly changing environment. Actors that do not utilize the most effective methods available risk losing market shares, or even losing interest from investors and the capital market.
We help companies with both the strategy and the actual solution. For example, how is a company and its business affected by the increasing amount of regulations? Which long term changes and trends must be a taken into consideration? In which way are products and services required to be created or adjusted to the proper target group to achieve success? Which steps can and should a listed company or fond take to stand out from the media noise and attract new investors?
A selection of our services within business development
- Business strategy
- Situational analysis
- Product portfolio
- Market strategy
- Communication plan
- Brand strategy
- IT development
Communication and marketing material
If you are going to hire a consultancy to help with your communication it is essential that the consultant understands your business and its specific needs and challenges. For example, if a communications consultancy does not understand what is to be communicated, what communication of real value will result? We help companies build successful brands, fit for purpose web sites, profitable campaigns as well as yearly reports and financial reports that will be both read and understood by the company´s owners and investors.
We work without expensive middlemen and all of our clients are in direct contact with our in house experts such as project managers, economists, analytics, graphic designers, illustrators, photographers, it developers, copywriters, translators and writers. We also have collaboration partners that are the best in their field within areas where we do not have in house resources. We have extensive knowledge of the often vast regulations that one needs to be aware of when marketing financial services or communicating with the capital market. And one more thing: we know what a deadline is.
A selection of our services within communication and marketing material
- Web sites
- Banners and interactive advertising
- Publishing tools
- Direct Marketing
- Business cards
- Templates for letters, forms and other areas
- Promotional Items
- Annual Reports
- Copy for print
- Copy for web
- Translations and adaptations
This is our home field. Our focus on the financial industry makes us experts on building strong investor relations. Extensive regulations and increasing demand from the equity markets makes it important to always be on the forefront.
We help companies with everything from IR strategy to creating reports, marketing and investor meetings. We know what the market requires and we have the network that helps us deliver on our promises.
A selection of our services within IR
- Annual and Interim Reports
- Capital Market Days
- Management Reports
- Descriptive investment case
- Analysis and Financial Marketing
- PR of report releases
- Investor and Analyst Contacts
- Business Presentations
- Transactions and IPOs
The companies that hire us have an extensive financial knowledge that they want to communicate to both their clients and the public. An excellent channel for this purpose is our publications. By producing our own up-to-date material with valuable information about the financial markets we can deliver value to the clients who are also constantly reminded of the business relation in an easy way.
This way of communicating is a great addition to other marketing channels and helps build long term customer relations. Our vast experience in communication and knowledge of current markets trends makes us suitable to help our clients shape both the form and the content of the publication as well as being able to reach out to both clients and the general public.
Today we are fully responsible for creating publications with hundreds of thousands of readers. We can create almost everything from sponsor financed publications aimed at clients and business partners, to internal publications and newsletters. Laika also runs two monthly publications/newsletters in the company´s own name: Investerarbrevet (“the Investment Newsletter”) and Företagarbrevet (“the Business Newsletter”). They are aimed at professional investors, companies and private investors/readers.
The primary target group for Investerarbrevet is investors and people working with investments, while Företagarbrevet is primarily aimed at persons running or owning public or private companies. The letter reaches both the persons behind the company and its management.
A selection of our Publications services
- Customer Magazines
- Internal publications
- Analysis Letters
- Investor Letters
- Market Letters